Rosa wants to learn about dogs – Cocker Spaniels in particular. She goes online, visits Google and types in Cocker Spaniels, and in return Google spits back a list of sites on her subject. This is done by millions of people every day using a variety of search engines, Google, Yahoo, MSN, etc.. But what factors determine which sites rise to the top of search engine rankings? Search Engine Optimization (SEO) is about making sure your site is listed on the top of the search engine’s results. … [Read more...]