For nearly 20 years Boris worked as a fast food manager. There were days when he would go to work at 8 a.m. and not leave until midnight. He hated it. “The long hours, the demands – it was all so overwhelming,” he said.
Eventually, he quit and started a consulting business. He still worked 60-80 hour weeks, coming home so exhausted some nights that he goes to sleep fully clothed.
But not once did he complain about how much he hated his work. Sure the long hours and overwhelming demands were still there, but Boris looked forward to going to work each day.
“I was finally doing what I loved,” he said. “It made the hours all worthwhile.”
Boris’ story mirrors a study by Srully Blotnick. The study tracked the careers of 1,500 business school graduates from 1960 to 1980. The graduates were grouped into two categories. The 1,245 people in Category A were focused on making money first so they could do what they wanted later. Those in category B, all 255 of them, pursued their interests first, sure that the money eventually would follow. After 20 years, there were 101 millionaires in the group. Only one came from category A, 100 from category B.
Keep this in mind when deciding what business to start. Following the trends and anticipating what consumers want are all good strategies, but first you must love what you do.
If you don’t, you will lack the commitment and dedication needed to make the business succeed, possibly dooming it to failure.
The advantage to doing what you love is that you are already an expert in the field. Successful entrepreneurs usually have a deep knowledge of their niche, they know the history, the early players and they can usually pick a need in the market that has previously gone unfulfilled. This need can be something as simple as finding an inexpensive version of an existing product, or in Boris’s case, reaching out to people in low income neighborhoods, who had previously been ignored.
It’s also going to take all your heart promoting, refining and getting people to fall in love with your product. If your heart is not in it, how can you convince others to believe your product or service is worthwhile? It’s for this reason you can’t easily switch from say hunting to writing just because you think there is a market for writing.
Work at home mom, Michelle Schill had a passion for hair styling and with the help of SiteSell.com launched a website that helped her to bring her passion to the world. Her story was recently featured on the company’s website, and her advice is simple – find your passion and pursue it.
It’s the first step to any successful business. If you love what you do, coping with problems, dealing with vendors, frustrated customers, working 12 hours each day, will just be part of the process. In fact, like Boris, every thing you do will just be a delight – part of a new fun-filled adventure.